Merchandising Concentration Overview
The Merchandising curriculum focuses on the development of knowledge and skills necessary to engage in the marketing and retailing of consumer goods for an identified target market. This includes coursework in consumer behavior, entrepreneurship, merchandising processes/management, merchandise buying/procurement, promotion, retailing, retail store design, and the global industry (economics, politics, and trade).
Merchandising Concentration Learn More
Courses in the Merchandising concentration focus on developing your knowledge and skills to prepare you for a career in marketing and retailing consumer goods.