What is a Merchandising Degree Concentration?
You will earn a bachelor of science in Apparel and Merchandising with a concentration in merchandising. This degree concentration challenges you to master knowledge and skills in identifying target markets, marketing, and retailing consumer goods.
Our program includes coursework in:
- Consumer behavior
- Merchandising processes and management
- Merchandise buying and procurement
- Retailing store design and the global industry
If you are interested in market research and how to bring products to consumers, or sales and customer service, our program will get you ready for a number of satisfying careers. You will be ready for jobs in retailing, merchandise buying, advertising promotion, and marketing.
Learn more about what it’s like to be a student in the Merchandising Concentration.
Courses in the Merchandising concentration focus on developing your knowledge and skills to prepare you for a career in marketing and retailing consumer goods.