What is a Merchandising Degree Concentration?
Earn a bachelor of science in Apparel and Merchandising with a merchandising concentration. This degree concentration challenges you to master knowledge and skills in identifying target markets, marketing, and retailing consumer goods.
Our program includes coursework in:
- Consumer behavior
- Entrepreneurship
- Merchandising processes and management
- Merchandise buying and procurement
- Promotion
- Retailing store design
- Global industry
Many students in the merchandising concentration use their promotional skills and understanding of consumer behavior to promote, plan, and execute the CSU fashion show, produced by the Department of Design and Merchandising.
If you are interested in market research and how to bring products to consumers, or sales and customer service, our merchandising concentration program will get you ready for a number of satisfying careers. You will be ready for jobs in retailing, merchandise buying, advertising promotion, and marketing. Courses in the Merchandising concentration focus on developing your knowledge and skills to prepare you for a career in marketing and retailing consumer goods.
Watch this video to learn about what it’s like to study in the merchandising concentration:
